Peoplelogic.ai uses the latest HubSpot REST API to aggregate events from the HubSpot accounts that the API token has access to.  Out of the box we aggregate the following events:

• Company Created

• Company Updated

• Contact Created

• Deal Contract Sent

• Deal Stage Changed

• Deal Date Changed

• Deal Won ✅

• Deal Lost ✅

• Deal Created ✅

• Call Event Created ✅

• Meeting Event Created ✅

• Task Event Created ✅

• Note Event Created ✅

• Engagement Updated
  Email Event Created ✅

• Task Event Completed

• Task Event Deferred ✅

Advanced Insights

Lexi can also use the HubSpot CRM data to produce advanced insights, not simply event data.  Those advanced values to query are:

• time to closed won ✅  

• time to closed lost ✅

• opportunity (count of total opportunities)

• lead time to opportunity ✅

• opportunity amount

• opportunity amount won

• opportunity amount lost

For more sample queries, including these advanced sales queries, check out the Lexi Query Library.

Metadata

Additionally, Peoplelogic aggregates the following metadata for HubSpot CRM events.  This data may be used in advanced models and may not be queried directly:

• Company Domain

• Company Owner

• Lead Lifecycle Stage

• Lead Status

• Lead Owner

• Lead Email

• Lead Status

• Lead Domain

• Engagement Email Address

• Deal Stage

• Deal Owner

• Deal Primary Email

• Deal Domain

• Deal Probability

• Deal Days to Close